高校学报网络传播力提升策略研究——以《安徽工业大学学报(自然科学版)》为例

Research in the Strategy of Promoting Network Spreading Capacity of University Journal:A Case Study of Journal of Anhui University of Technology(Natural Science Edition)

以《安徽工业大学学报(自然科学版)》为例,依据中国知网最新评价数据,基于学报总体文献、学科文献及单篇文献的浏览量与下载量等传播指标,实证分析高校学报网络传播情况,探讨高校学报网络传播力提升策略。结果表明:网络传播是高校学报传播的主要方式。为提升网络传播力,学报应重点刊发读者关注度较高的重点学科论文,并加快文献网络上传的速度;利用新媒体、多平台发布,提高文献的显示度和易得性;重视英文摘要的规范化写作,促进高校学报的国际传播与交流。

Taking Journal of Anhui University of Technology （Natural Science Edition） as an example, according to latest evaluation data from China National Knowledge Internet, based on the spreading indexes of the pageviews and downloads of the journal total literature, subject literature and individual paper literature, this paper empirically analyzes the network spreading and probes into the strategies of promoting its spreading capacity. Results show that network spreading is a major way for its spreading. In order to promote it, editors should publish the papers of important subjects which attracts more attention of readers, speed up the uploading of literature, make use of release through new medias, or multi-plateforms, to promote its display and readability, pay attention to the standardization of English abstracts and improve its international spreading and exchange.