创业培训、主观情绪与创业意向-行为转化

Entrepreneurial Training Effectiveness,Subjective Emotions and Intention Transformation

本文研究了在创业意向形成阶段创业培训的实施效果,以及在创业意向转化阶段创业主观情绪的作用。研究结果表明,创业培训能够显著影响创业意向和以行为态度、主观规范、行为控制为代表的意向形成先导因素。同时,在创业意向转化过程中,创业意向与创业行动显著正相关,行为疑虑、行为规避等负面情绪越低,越有利于开展创业活动。此外,创业者的海外求学经历、政府部门工作经历能够对创业意向转化造成显著影响。研究结论对于完善中国创业培训课程设计,鼓舞创业信心,推动创业活动发生具有实际意义。

This research focuses on the subjects of the effectiveness of entrepreneurial training and the role played by subjective emotions on the process of the intentions transformation. The results show that the entrepreneurial training has a significant effect on the entrepreneurial intention and its antecedents including attitude toward the behavior, perceived subjective norms and perceived behavioral control. Meanwhile, in the process of intention transformation, entrepreneurial intentions have a significant positive correlation with entrepreneurial activities,while the action-related doubt and aversion have a negative correlation with entrepreneurial activities. Besides, people who have experiences of study abroad or working in the government departments have strong intentions to start their own business. Those results are very helpful for the governments to make suitable strategies to promote entrepreneurial activities.