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小组协作式教学在医药消费者行为学课程中的应用

The Application of Group Collaborative Teaching in the Course of Medical Consumer Behavior
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摘要 目前医药消费者行为学的教学方法存在着很多问题和缺陷,既不能激发学生学习的兴趣,也无益于培养学生的实践能力和探索精神,为了改变这一局面,在传统的理论讲授基础上,必须引入新型的教学方法和模式。小组协作式教学作为一种新型的、非主流的教学组织形式,在教学理念、课堂效果、师生互动、知行结合等层面上,都具有着显著的优越性和先进性,是进行大学教学改革的必然趋势。 At present, there are many probtems and shortcomings in the teaching methods of medical consumer behavior, which can neither stimulate students' interest in learning, nor are they conducive to cultivating students' practical ability and exploration spirit. In order to change this situation, in addition to traditional theory teaching, new teaching methods and models must be introduced. As a new, alternative approach, the group collaborative teaching method has the advantages and is advanced in terms of teaching philosophy, classroom effects, teacher-student interaction, and the combination of knowledge and practice. It is the inevitable trend of teaching reform in universities.
作者 冯智春
出处 《中国中医药现代远程教育》 2017年第12期25-27,共3页 Chinese Medicine Modern Distance Education of China
关键词 医药消费者行为 医药营销 小组式教学 实践性教学 教学改革 medical consumer behavior medicine marketing group collaborative teaching practical teaching education reform
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