中国餐饮业发展“十二五”回顾与“十三五”展望

Review of 12^(th) Five-Year Plan and Outlook for 13^(th) Five-Year Plan for the Development of China's Catering Industry

基于数据定量分析和典型案例研究,本文从宏观政策、中观产业和微观企业三个层面回顾总结了"十二五"期间餐饮业的发展历程和特点。在经济新常态和服务业黄金发展期的背景下,餐饮业在政策环境、产业布局、市场结构、增长模式、发展思路等方面都经历着深刻转变与调整。"十三五"期间,基于"创新、协调、绿色、开放、共享"五大发展理念,餐饮业有望在行业定位、创业环境、业态结构、资源配置、食品安全以及综合实力方面实现全方位提升与优化。

Based on the quantitative analysis of a large number of industry data and the typical case study,the paper reviewed the developing process and characteristics of China＇s catering industry during the 12^（th） five-year plan period from three perspectives of the policy,the industry and the enterprise.In the context of a ＂new normal＂ for China＇s economy and a ＂golden development period＂ for the service industry,a profound change and transformation in the catering industry was going through about policy environment,industrial distribution,market structures,growth pattern and development ideas.Looking into the 13^（th） five-year plan,the comprehensive improvement and optimization of the catering industry will come true on the aspects about trade orientation,entrepreneurial climate,format structure,resource allocation,food safety and overall strength,under the five development ideas of ＂innovation,coordination,green,opening and sharing＂.