网络学习共同体中知识分享行为的社会因素探究

Social Factors of Knowledge-sharing Behavior in Online Learning Community

本文主要研究的是网络学习共同体中成员进行知识分享的行为动机,并重点探索成员的理性动机和情感动机,对成员自身加入网络学习共同体的介入影响以及对网络学习共同体知识贡献行为的影响。通过实证分析,笔者发现成员预期相关回报和知识利用行为以及成员的情绪与成员的网络学习共同体的参与度和投入度显著正相关,而这些因素又显著影响成员的知识分享行为。

This paper mainly discusses knowledge-sharing behavior in the online learning community,and focuses on exploring how the rational and emotional motivations influence members to participate and share knowledge on the online learning community.Through the empirical analysis,it is found members＇ expected returns,the knowledge to use and emotion significantly affect members＇ participation and involvement,and these factors also significantly affect knowledgesharing behavior.