全球好莱坞的地方化空间——印度与中国大陆的多厅影院

多厅影院是全球文化工业的节点空间。它对传统单座影院的取代,既是一系列娱乐技术革新、城市空间与人口构成变迁的结果,又影响了电影工业的发展轨迹。在其起源地北美,多厅影院深深植入美国视听工业的垂直整合与全球扩张中,它在世界范围内的普及有利于将其他地区整合进好莱坞所主导的“文化劳动的新国际分工”体系。在经济发展迅速、原本具有相对独立的电影工业与本土文化的印度和中国大陆,多厅影院主要得益于城市化进程中商业地产的发展,是现代都市文化的象征,重组了电影观众的阶级构成。由于具体经济文化环境的差异,印度的多厅影院塑造了电影工业的多元面向,而中国的多厅影院则协助本土电影工业复制了好莱坞模式。

Multiplex is anode space of global cultural industries. Its re- placement tothe traditional single-screen cinema is theresuh of a series of transformation of entertainment technology, urban space and structure of pop- ulation. The replacement also influences the development of film industry. In its origin of North America, multiplex deeply implants in the vertically inte- gration of American video-audio industries and global expansion. Its populari-zation worldwide helps integrate film industries of other areas into the ＂New International Division of Cultural Labor＂, which is dominated by Hollywood In India and China, with rising economy, relatively independent film industry and local cultural, multiplex origins from urbanization and the development of commercial real estate, and becomes a symbol of modern urban culture, reor- ganizes the moviegoers＇ class structure. However, depending on the context, multiplex in India stimulates its diversified development, while multiplex in China helpsreproducethe model of Hollywood