冬奥会背景下北京市体育旅游融合发展研究

Research on the Development of Sports Tourism in Beijing in the Background of Winter Olympics

本文系统剖析了冬奥会背景下北京市体育和旅游融合发展的基础和现状,并从政策、规划、产品、合作、宣传等五个方面提出了北京市体育旅游融合发展的新策略。

This paper systematically analyzes the basis and current situation of the development of sportstourism in Beijing under the background of the Olympic Games, and puts forward a new strategy for the inte-gration of sports tourism in Beijing from five aspects： policy, planning, product, cooperation and publicity.