摘要
涉警舆情反转是在涉及公安机关或人民警察的场合,多数人的意见总体上发生的相反方向的偏转。它既不完全是网络涉警舆情反转,也不等同于涉警舆论反转。与一般的涉警舆情相比,其特点为(多次)反转;与一般的舆情反转相比,其特点为正负交替,余波不断。涉警舆情反转态势和走向是公众、警方和媒体三方力量博弈的结果。而三方所处的传播格局也因为新媒体的参与具有多元性和多变性。对涉警舆情反转的治理须把握事件触发点、舆情高潮点、舆情反转点以及涉警舆情发展轨迹:在事件触发点做到规范执法;在舆情高潮点做到顺势引导;在舆情反转点做到及时发布;实时追踪发展轨迹,有效引导舆情走势;注重公众沟通交流,实现媒体互动合作。
The police-related public sentiment reversal, which is an overall deflection of police-related consensus in the opposite direction. It is not a completely network police-related public sentiment reversal, nor is it a police-related public opinion reversal. When compared with the common police-related public sentiment, the characteristic is(multiple) reversal.When compared with the common public sentiment, the characteristic is the variation of positive-negative, and the aftermath is continuous. The situation and trend of the police-related public sentiment reversal is the result of the tripartite game of the public, police and media. The communication structure has characteristics of diversity and changeability because of the participation of the new media. The governance of police-related public sentiment reversal should focus on the events trigger point, the public sentiment climax point, the public sentiment reversal point and the development track of police-related public sentiment: Firstly, standardize law enforcement behavior in the events trigger point. Secondly, guide police-related public sentiment in the public sentiment climax point conveniently. Thirdly, release information in the public sentiment reversal point timely. Fourthly, combine real-time trace the development track, and guide public sentiment trend effectively. Fifthly,pay attention to public communication and at the same time to promote interaction, achieve the cooperation with the media.
出处
《湖北警官学院学报》
2017年第3期36-46,共11页
Journal of Hubei University of Police
基金
2016年度四川警察学院社会冶理创新研究中心一般项目"涉警舆情反转的理论探讨与实证研究"(SHZLYB1604)
2016年度湖北警官学院一般科研计划项目"涉警舆情的现实境况与治理取向研究"(2016YB009)
2016年度湖北省教育厅人文社会科学研究一般项目"网络涉警负面信息的辩证认知与理性运用--以大楚网报料平台为分析样本"(16Y142)
关键词
涉警舆情
舆情反转
负面舆情
网络舆情
刻板成见
沉默螺旋
议程设置
舆情引导
Police-Related Public Sentiment
Public Sentiment Reversal
Negative Public Sentiment
Network Public Sentiment
Stereotype
Spiral of Silence
Agenda Setting
Public Sentiment Guidance