摘要
为了在纷繁复杂的市场需求下采取有针对性的销售策略、实现地方特产更好的销售业绩,以无锡酱排骨为例,运用FAHP对超市、网店和土特产店等销售伙伴进行了评价,根据得出的权值来衡量销售伙伴综合竞争力的排序,为制造商评价销售商以及制定有针对性的销售策略提供了借鉴。
In this paper, in order to identify the most pertinent sales strategy to realize the best sales pefforraanee of local specialties in the increasingly complicated market and in the case of the Wuxi sauced pork ribs, we used the FAHP to assess the possible sales partners such as supermarkets, online shops and local specialty stores, etc., and ranked the comprehensive competitivity of them based on the weight obtained.
出处
《物流技术》
2017年第6期91-94,共4页
Logistics Technology
基金
2016优秀毕业设计培育项目"基于供应链视角的地方特产物流运作模式研究"
