浅析互联网环境下我国动漫产业的发展

Analysis of the development of Chinese animation industry in the Internet Environment

科技促进文创产业向纵深发展,在互联网技术持续创新的背景下,中国的动漫产业发生了巨大变化。本文以客观务实的态度,通过详细的数据和案例整理来分析互联网对动漫产业各个环节的影响。从互联网动漫的发展理念、产品迭代规律、传播模式和商业模式创新以及知识产权保护等方面对我国互联网动漫产业的发展趋势和存在的问题进行研究。客观地反映我国互联网动漫产业目前的态势,为今后互联网动漫的发展和同类研究提供参考。

Science and technology promote the development of creative industries vertically and Chinese animation industry has undergone tremendous changes, in the background of that internet technology innovating persistently. Based on the objective and pragmatic attitude, this essay analyzes the impact of internet on animation industry through the detailed data and cases. It researches on the development trend and existing problems of Chinese internet animation, In terms of the development of the concept of Internet animation, product iteration rules, communication patterns and business model innovation as well as intellectual property protection. It reflects the current situation of Chinese internet animation industry objectively, which will provide the reference for the similar research in the future.