基于SIS模式下新媒体时代高校德育品牌构建与传播

Construction and Dissemination of College Moral Education Brand in New Media Era Based on SIS Model

新媒体时代,品牌的重要性不言而喻。随着微信、微博、直播等新媒体平台的发展,国内各高校纷纷寻求新媒体平台来建设和传播自身品牌形象。高校的德育品牌形象直接影响高校品牌形象,这给高校德育工作带来机遇和挑战。利用SIS模式来建构和传播高校德育品牌,对于增加高校德育工作的美誉度、知名度、信赖度和粘合度等方面都具有极强的现实意义及重要作用。

In the new media era,the importance of the brand is self-evident. With the development of WeChat, micro-blog,broadcast and other new media platforms,domestic colleges and universities have to seek new media platform to build and disseminate their brand image. The brand image of moral education in Colleges and universities directly affects the brand image of colleges and universities,which brings opportunities and challenges to moral education in Colleges and Universities. Using SIS model to construct and spread college moral education brand,which has very strong practical significance and important role to increase the reputation,popularity,reliability and adhesion of College Moral Education.