新媒体时代阅读推广与高校校园文化建设研究

Research on reading promotion and campus culture construction of universities and colleges in the new media age

新媒体时代给大学生阅读带来了更多便利和选择,也给高校校园文化建设带来了机遇与挑战。随着网络技术的发展,大学生的阅读方式和阅读习惯都发生了变化,这些变化要求高校要加强顶层设计,建立健全阅读保障机制;加大投入,不断优化"线上+线下"阅读设施建设;精心统筹,举办丰富多彩的阅读推广活动,实现阅读推广与校园文化建设的相互影响、相互促进、共同发展。文章对新媒体时代阅读推广与高校校园文化建设进行了研究。

The new media age has brought more convenience and choice for college students to read, but also brought opportunities and challenges to the construction of campus culture in colleges and universities. With the development of network technology, college students＇ way of reading and reading habits have changed, these changes require to strengthen top-level design in colleges and universities, establish and perfect the safeguard mechanism, increase the investment of reading to optimize the＂online ＋ offline＂reading facilities construction, careful planning to hold rich and colorful reading promotion activities, so as to realize the mutual influence, mutual promotion and mutual development of reading promotion and campus culture construction. This paper studies the reading promotion and campus culture construction in the new media age.