摘要
本文通过对手机新闻客户端广告现状的分析,总结该客户端广告传播存在的问题,并提出增强用户体验、拓展广告形式、精准广告投放等手机新闻客户端广告传播策略。
Through analyzing the current situation of mobile phone news advertising client, this article summarizes the client advertising communication problems, and puts forward mobile news client advertising communication strategies such as enhancing the user experience, expanding the advertising forms, putting the precision advertising.
作者
张明霞
ZHANG Ming-xia(Tangshan University, Tangshan 063004, Chin)
出处
《河北能源职业技术学院学报》
2017年第2期21-22,29,共3页
Journal of Hebei Energy College of Vocation and Technology
关键词
手机
新闻客户端
广告传播
mobile phone
news client
advertising communication
