建立线上线下一体电商网络系统提高农村市场供给效益

Integrating of online and offline e-commerce system to improve the supply quality in rural areas

随着我国经济的不断发展壮大,农村地区居民对优质商品日益增长的需求与低质低效供给之间的矛盾日益凸显,农村地区供给质量亟待提高.而随着农村地区基础设施的不断完善,近年来快速发展的网络购物有望成为解决这一问题的有效方案.但是对于电商企业来说,农村市场就像是一个储量巨大的贫矿,市场潜力巨大,但是过于"稀薄",开发成本高、收益低,所以一直以来雷声大、雨点小.解决这些问题,关键是要建立一种线上线下一体、相关各方共赢的农村电商新模式,将农村网购中"买"、"卖"、"送"三个环节统一到一个系统中来,破解农村网购发展瓶颈,进而依托这一系统,全面提升农村地区供给质量.

For the online shopping enterprise, the rural is a lean ore with huge reserves. It＇s potential is enormous, but too thin, which means high costs and low profits, so it has been much cry and little wool. The key to promote the development of online shopping in rural areas, is to solve the relationship between buying, selling, and logistics. These three questions in the final analysis is one problem, that is, the interests＇ problem. To solve this problem, we must realize the rural residents to buy high quality and inexpensive goods safe and convenient, businesses can find attractive profit growth point, but also from the logistics enterprises to earn a reasonable profit. This paper attempts to unify the three links into a system at the operational level, to form a win-win business model, which can solve the bottleneck of the development of rural online shopping.