当前乡村旅游开发的误区及对策

Misunderstanding of and Countermeasures for the Current Rural Tourism Development

乡村旅游是"三农"工作的重要抓手,是开展农业现代化和旅游扶贫工作的重要途径。目前我国乡村旅游建设已进入快速发展期,但存在很多误区和不足:在建设中贪大求洋,失去乡村本色;开发过于艺术化的景区项目,故作深沉,把玄虚当艺术;重复建设,千村一面,雷同跟风;舍本逐末,破坏生态等等。乡村旅游建设既需要和城乡一体化以及现代化的进程融为一体,更需要把握市场规律,做到将乡土风貌和现代化规划、生态化和商业化合二为一,将个性特色融入创新式规划,充分发挥乡村特色,打造出优质、可持续发展的乡村旅游品牌。

Rural tourism is an important starting point of 'three rural issues',and also the key approach to agricultural modernization and tourism poverty alleviation.At present the construction of rural tourism in China has entered a period of rapid development,but there are still many misunderstandings and deficiencies.For example,the foreignization and pursuit of large scale in the construction has made rural tourism lose its true qualities of village.In addition,the scenic area project is too much artistic,there is repeated construction everywhere,and following the fashion,attending to trifles,neglecting the essentials and ecological damage,etc.are also popular.To develop rural tourism,there is need to integrate the modernization of cities with the simplicities of villages,grasp the law of the market,mix rural qualities with modernization planning,combine ecologicalization and commercialisation,integrate personality characteristics with innovative planning,give full play to the rural elements,and to create high-quality sustainable development of rural tourism brand.