基于移动互联网时代女性微商创业模式理性发展的思考

Reflections on the Rational Development of Women's Wechat Business Mode in the Mobile Internet Era

信息时代的快速发展,越来越多的女性成为移动互联网平台中微商创业的中坚力量。鉴于此,本文先从没有系统的创业理论和实操培训、没有完善的信用体系以及忽略情感建设等方面具体分析了女性微商创业发展中遇到的问题,后针对这些问题,从对微商创业进行系统培训、重塑自己的创业价值观、建立完善的安全保障体系、提前预知创业风险等方面,详细阐述了女性微商创业理性发展的对策。以期为研究本课题的学者提供理论参考。

With the rapid development of the information age, more and more women become the backbone of Wechat business in the mobile Internet platform. In view of this, this article first analyzes the problems encountered in the development of women Wechat business：lack of systematic business theory and practice training, lack of perfect credit system and neglect of emotional construction. In view of the problems, countermeasures are put forward： systematic entrepreneurship training, reshaping their entrepreneurial values, establishment of a sound security system, predicting entrepreneurship risks and so on, so as to provide theoretical reference for scholars who study this subject.