服装零售票据的ILP设计在品牌营销中的作用

Effect of ILP Design of Apparel Retail Receipt in Brand Marketing

通过调研不同品牌服装店铺的零售票据,对其信息设计、版面设计及个性化元素设计等进行深入分析,探索服装店铺零售票据ILP设计的应用规律,并总结其在服装品牌营销价值体系中所发挥的作用。

Through investigating retail receipts of different apparel store, this paper analyzes its information design, layout design and personalized elements design,explores the application law of ILP design of apparel retail receipt,and summarizes its role in the apparel brand marketing value system.