探索通信行业“微信自媒体”渠道拓展方式——“轻渠道”

To Explore the Channel Expansion Method of Communication Industry “WeChat Media” :“Light Channels”

通信是"电商"行业的技术支撑,也是距离"微信自媒体"最近的行业。而如何利用好"微信自媒体"平台打造通信行业的电子渠道拓展,是值得深刻思索的问题。本文通过微信平台构建"微厅"(微信营业厅)和"轻渠道"(互联网电子渠道)模式,利用互联网办理业务并拓展渠道。此方式降低了渠道的入网门槛,拓宽了渠道建设的广度和密度。

The communication is technical support of ＂online retailers＂ industry, and also has the closest distance from the ＂WeChat media＂. And how to make good use of ＂WeChat media＂ platform to build electronic channel expansion of communications industry, is a question worthy of deep thinking. This article through the WeChat platform builds ＂micro hall＂ （WeChat business hall） and ＂light channel＂ （Internet electronic channel） model, and uses the Internet for business and to expand channels. This way reduces the threshold of networkaccess and broadens the breadth and density of channel construction.