市场营销专业“实境、实体、实战”人才培养模式的探索与实践

Exploration and Practice on “Real Scene, Real Entity and Real Operation” Talents Cultivation Mode in Marketing

青岛职业技术学院市场营销专业自2014年起进行人才培养模式改革,践行"实境、实体、实战"的人才培养模式,并在市场营销专业2014级、2015级和2016级学生的人才培养中进行了实践,取得了一定成效,促进了高职教育人才培养水平的提升。

The reformation of talents cu lt iva t io n mode has been made in business of Qingdao technical college since 2014. The ＂ real scene, real ent ity and real operation＂ talents cu lt iva t io n mode has been implemented in marketing. The talents cu lt iva t io n mode in practical applications of the students in Grade 2014, Grade 2015 and Grade 2016, made good teaching effect, promoted the reform of higher vocational education mode.