新媒体环境下大学生思想政治教育工作的创新

Innovation of Ideological and Political Education of College Students Under the New Media Environment

新媒体作为大学生思想政治教育的有效载体,扩充了教育资源话语空间,有利于增强思想政治教育的亲和性,但新媒体也会削弱主流价值观的引导作用,影响大学生价值导向的形成,冲击教育者的主导性。面对机遇与挑战,思想政治工作者要做好高校网络舆论引导,壮大主流思想宣传;深化网络教育内涵,弘扬社会主义核心价值观;加强媒介素养教育,培养思辨精神,切实提高大学生思想政治教育实效性。

New media as an effective carrier of ideological and political education expand the discourse space and affinity of educa-tional resources,but the new media also weaken the leading role of mainstream values,affect the formation of value orientation of col-lege students,and impact educators dominance. Facing opportunities and challenges,ideological and political workers should guide the network public opinion to strengthen the mainstream ideological propaganda,deepen the connotation of network education and carr for-ward the socialist core values,strengthen the media literacy education,cultivate the speculative spirit,and effectively improve the ef-fectiveness of ideological and political education of college students.