“互联网+”时代学术期刊微信公众平台的运营与推广

Operation and popularization of WeChat public platform for academic journals in "Internet+" era

从增加传播效度和提升期刊影响力角度分析了学术期刊应用微信公众平台的优势,探讨了学术期刊微信公众平台的运营实施,结合部分学术期刊微信公众号的运营现状剖析了其存在的问题,提出了改进措施。

The advantages of academic journals in application of We Chat were analyzed in aspects of increasing its spreading efficacy and improving the influencing power of academic journals,the implementation of We Chat public platform for academic journals was studied,and the problems in implementation of We Chat public platform for academic journals were pointed out with measures proposed for their solution.