创新价值链视角下企业开放式创新社区管理的系统动力学研究

System Dynamic Analysis on Managing the Open Innovation Communities for Enterprises from the View of Innovation Value Chain

在互联网思维、企业转型、平台战略的推动下,越来越多企业将开放式创新社区作为其创新过程中的重要节点,通过开放式创新社区从外部用户寻找、识别、获取和利用各种创新资源,促进企业内部创新绩效的提升。文章基于创新价值链视角,将企业开放式创新社区的管理过程分为创意产生、创意转化和创意扩散三个重要环节,以资源基础观和动态能力观为理论基础,构建企业开放式创新社区的系统动力学模型。通过仿真模拟发现,用户个性化需求、用户奖励水平、用户生成内容以及企业动态能力是开放式创新社区成功运营的关键影响因素。文章旨在为企业能够对开放式创新社区实施有效管理提供新的思路。

Driven by the Internet thinking, business transformation and platform strategy, more and more enterprises regard the open innovation community （OIC） as an important node in the process of innovation. They can seek, identify, access and use various innovative resources from outside users through OIC to promote the improvement of business innovation performance. Based on the perspective of innovation value chain, the management process of enterprises＇ OIC can be divided into these three important phases of idea generation, transformation and diffusion. This paper constructs the system dynamics model of OIC for enterprises through the theoretical analysis of resource-based view and dynamic capability view. It is found that users＇ personalized demands, reward level, user-generated content and business dynamic capabilities are the key influence factors on the successful operation of OIC. The purpose of this research is to provide a new way for enterprises to effectively manage OIC.