浅析微电影在多媒体时代的商业价值及其发展对策

Discuss on the Commercial Value of Micro Film in the Multimedia Era and Its Development Countermeasures

微博、微信、微小说等“微”事物飞速发展，微电影作为其中的一员更是被人们广泛关注。21世纪已然成为了一个基于“微”事物的多媒体时代，而微电影也成为了这种微文化的一种重要传播途径。时间碎片化环境下，微电影势不可当。本文以微电影为基点，浅析其在多媒体时代的商业价值及其发展对策。

Microblog, WeChat, micro fiction and other micro things ra them is widely concerned, twenty-first Century has become a multime pid dia develop. Micro film as one of era based on ＂micro＂ things, Micro films have also become an important route of communication for this kind of micro culture, micro film irresistible under the environment of time fragmentation. This paper based on the micro film analyzes its commercial value and development countermeasures in the multimedia era.