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参展商选择展会的决策影响因素分析——以广州市白云区化妆品节为例 被引量:1

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摘要 随着会展业的进步与发展,展览业已经覆盖全国各个行业,但是存在的问题频繁出现,如展会分散、主题同质化、质量参差不齐、定位欠妥、客户关系管理理念滞后等。面对这种情况,参展商大多会综合考虑很多因素,考虑分析各个方面的因素,从而制定有效的计划。本文在借鉴国内外学者相关理论和现有的研究结果的基础上,对参展商选择展会的决策影响因素进行了分析,从而为参展商提出相关建议。
作者 宋鸽
出处 《产业与科技论坛》 2017年第12期90-91,共2页 Industrial & Science Tribune
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