论英语类新闻节目的小众化运作的传播

Communication of Minority Operation for English News Program

在电视媒体行业快速发展,观众消费需求多样化的今天,部分观众对于英语类新闻节目的要求也在不断提升,其中涉及英语语言使用的规范性和英语文化的准确性。而为了顾及广大受众的切身需要,便于针对新闻类电视节目的创新,同时,在英语类新闻节目中不仅要保持原有节目的形式,而且还要根据小众消费群体的基本要求增设相关形式的其他信息,也增加大量特色类节目,最终实现英语类新闻节目小众化传播效果的提升。

With the rapid development of TV media industry and diversified consumption demands from the audience, some audience nowadays put forward higher demands on English news programs which involve the normalization of language use and the accuracy of English culture. It is necessary for English new programs to make innovation for the sake of meeting the needs of the general audience. For the purpose of improving the effects of minority communication for English news programs, what the innovation should be done is, based on retaining forms of the original programs, to add other relevant forms of information according to the basic requirements of minority consumer groups and to increase a great many featured programs.