帕森斯AGIL理论视角下新媒体与受众互动冲突及对策研究

Research in Clash and Strategy between New Media and Receptors' Interaction in Parsons AGIL Theoretic Perspective

新媒体的信息传播方式及其与受众的互动模式与传统媒体有极大的不同。文本基于帕森斯结构功能主义系统论中AGIL理论视角对新媒体信息传播活动所呈现的新特征和造成的冲突加以分析。探索受众与新媒体之间互动的新变化,发现在新的互动中的冲突,进而提出新媒体在社会行为系统下健康有序发展的对策。

The communication manner of new media and receptors＂ interaction model differ a lot from traditional media. The essay wrietrs based on the AGIL Theoretic Perspective in Parson＇s system theory of structural functionism make a analysis of new feature and clash from the communication of new- media information.The writers probe into new changes and clash in interaction among new media to further offer strategy in the sound and orderly development for new media under social behavior system.