摘要
近几年随着我国移动互联网时代的发展,为我国企业的发展带来了新的机遇,从OEM到ODM、OBM的升级发展进一步带动了我国整体制造企业的创新发展和市场营销。且近几年在复杂国际纸质文化休闲品牌市场竞争日趋激烈的背景下,纸质产品生产制造企业如何在移动互联网时代选择ODM、OBM的发展趋势则成为企业核心发展的主要研究内容之一。
In recent years, with the rapid development of China＇s mobile intemet era, it has brought new opportunities for the development of China＇s enterprises, upgrading from OEM to ODM and OBM, the development further promote China＇s overall manufacturing enterprise development and marketing innovation. And in recent years, under the fierce competition of complex international paper culture leisure brand market, how do manufacturing enterprises of paper products in the mobile internet era choose the development trend of ODM and OBM has become one of the main contents of enterprise core development.
出处
《中小企业管理与科技》
2017年第18期71-72,共2页
Management & Technology of SME
