民族品牌的现状分析及走向世界的对策研究

The Status Analysis of National Brands and the Countermeasures for Going to the World

当前我们已经进入了知识经济时代,品牌已经成为很多企业经营中不可缺少的工具,要想更深入地参与竞争,离不开品牌的作用。引导民族品牌走向世界,在为这些企业创造经济效益的同时,也是在增强一个国家的国际地位。当然在这个过程中会遇到很多问题,以国内民族品牌为例,因为多种因素的限制使其难以真正走向世界。因此要做好这方面的工作还存在一定的难度,论文对此进行了分析总结。

Now we have entered the era of knowledge economy, brand has become an indispensable tool in many enterprises, to further participate in the competition, it cannot leave the brand effect. In some ways, the number of national brands and the credibility of society are also an important manifestation of a country＇s overall economic strength. Guiding national brands to the world, while creating economic benefits for these enterprises, is also an international position in establishing a country. Of course, there will be a lot of probtems in the process, taking the national brand as an example, because the constraints of a variety of factors, it is difficult to really go to the world. Therefore, there is a certain difficulty in doing this, and the following author summarizes the problem.