博物馆大数据运用初探——以上海博物馆数据中心项目为例

On the use of big data in museums——Shanghai Museum Data Center project as an example

对博物馆数字化建设来说,大数据的运用是一个无可避免的话题。为广泛发挥大数据在博物馆业务工作中的作用,从上海博物馆的数据中心项目入手,阐述了数据中心如何在加强收集和存储博物馆各项数据同时,紧紧围绕数据采用智能化的分析手段,挖掘更加有价值的信息。利用大数据对业务进行分析,加工形成有用的数据模型,进而为形成博物馆数字化运营管理体系打下了初步的基础。本研究介绍了数据挖掘技术的有效应用情况,并提出了博物馆大数据建设未来的发展思路。

The use of ＂big data＂ is an inevitable consequence of museum digitization efforts. Starting with the Data Center project of the Shanghai Museum, this paper sets forth how Data Center reinforces the collection and storage of museum＇s data as well as employs intelligent analytical methods based on the data to dig more deeply into valua-ble information with the purpose of playing an extensive role in the museum＇s operation. Big data methods analyze the museum, s daily operation to form a useful data model and to lay a preliminary foundation for the digitization op-eration framework of the museum. This work also introduces the effective data mining tools and proposes future big data development strategies for museum use.