社会大众视角下的旅游本质研究——基于扎根理论分析方法

A study of the essence of tourism from the perspective of social public:Based on the Grounded Theory

通过网络问答社区搜集、选取的169个关于"旅游是什么"这一问题的回答,整理成文本资料,运用扎根理论的质性分析方法,对原始资料进行整理、编码,归纳提炼出4个维度,即旅游的性质(体验)、条件(暂时且非惯常环境)、目的 (满足新鲜感和好奇心,获得放松和享受)、效果(启迪心智),验证了旅游的体验本质,最后采用"种差+邻近属概念"的形式,认为旅游是人们暂时离开惯常环境,为满足新鲜感和好奇心,能够启迪心智的体验。

By collecting 169 answers of the question about “what is the essence of tourism？” in the network Q ＆ A community and sorting out text information , then using qualitative analysis method based on the Grounded Theory to generalize and encode the original data, and extracted. They are the essence of tourism （ experience）,the conditionenvironment）,the purpose （ to meet the freshness and curiosity, to relax and enjoy） and the effect（enlightening the mind） , it verifies the fact that the essence of tourism is experience. Finally, the arti-cle uses the formula a differentia ＆ neighbor genera concept” to define the concept of tourism. It argues that tourism is a pleasant experience that people have to leave the usual environment temporarily to sat-isfy the freshness and curiosity, and this experience can enlighten the mind.