基于网络文本的历史街区旅游发展效果研究——以晋江五店市为例

Research on effect of tourism development of historic block based on network text:A case study of Wudian,Jinjiang

以五店市为案例地,使用内容分析法分析游客网络评论文本数据,研究历史街区旅游发展效果。结果表明:历史街区旅游吸引物主要包括街区建筑、街区氛围、街区休闲三个方面,游客在历史街区的活动以街区观光休闲和购物为主,对街区景观、环境、交通可达性、服务四方面体验要素关注较多。游客对历史街区旅游总体评价趋于正面积极,但是商业性强、旅游活动单一、地方类似是历史街区旅游发展中面临的主要问题。历史街区旅游的进一步发展,需要在控制商业化程度、丰富旅游活动类型以及突出街区地方特色等方面进行完善和改进。

Taking WuUian as an example, this paper researches the effect of convhistoric block and tourismas well as analyzes the data of tourists’ network commennalysis. Research has revealed that tourism attractions of historic block mainly include block buildings, street atmosphere and block leisure. Sightseeing, entertainment and shopping are the tourists. Whats more, block landscape,environment,traffic accessibility, service are the 4 top con-cerns for tourists. The overall evaluation of historic block tourism the tourists made tends to be positivv, but the common problems historical block development faced are heavy commercial atmosphtravel activities and similar to other places. The further development of historic block tourism needs toimprove and perfect the following aspects,such as control the degree of commerctypes of tourism activities, and highlight local characteristics.