冬奥会背景下我国冰上体育竞赛业发展的影响因素与对策研究

Research on the Development and Factor of Competition Industry of Ice-sports in Northeast of China under the Background of Winter Olympic Games

近年来,冰上体育运动虽成效显著却问题重重,作为核心内容之一的冰上体育竞赛业市场潜力巨大却缺乏竞争力。本文以我国冰上体育竞赛业为研究对象,分析了影响我国冰上体育竞赛业发展的影响因素,提出了我国冰上体育竞赛业发展的现实举措。研究认为,我国冰上体育竞赛业应该注重市场基础培育,打造精品赛事,建立专业的人才培养机制,开发多种体育赞助方式,注重市场推广和营销策略,完善相关法律法规的建设,重视体育中介力量等。在充分尊重市场经济发展规律的基础上,通过体育与经济、体育与社会的有机结合,使我国冰上运动得到可持续发展。

In recent years, the ice - sport has achieved remarkable results, but also with many problems. As one of the core contents, the ice - sports competition industry has great market potential, but lacks of competitiveness. In this paper, China s ice sports performance industry was conducted as the research object, analysis was done on the development of Chi-na s Olympic ice sports performance industry under the background of the problem, and our country ice design theory development in sports competition performance and practical meas-ures was put forward. Research shows that Chinese ice sports performance industry should fo-cus on the basis of market cultivation, build quality events, set up the mechanism of training professional talents, develop a variety of sports sponsorship, focus on marketing and market-ing strategy, improve the construction of relevant laws and regulations, as well as pay atten-tion to sports intermediary force etc.