新常态下我国大众冰雪运动发展研究

The Characteristics and Trend of the China's Mass Snow and Ice movement under the New Normal

从索契冬奥会上中国队取得的新突破,到2022年北京申奥成功,多方聚焦下我国的冰雪运动迎来了新的发展机遇期,但在冰雪运动高速发展的同时亟需理清当下我国大众冰雪运动发展的新特点及未来发展趋势。本文依托当下我国新常态的经济发展趋势,采用文献资料法、比较分析法对国外冰雪运动的发展状况以及我国大众冰雪运动发展的新特点进行了分析,在扬弃国外冰雪运动发展经验的基础上,结合新常态下我国发展大众冰雪运动的机遇,探索未来我国大众冰雪运动发展的趋势。

From the Winter Olympics in Sochi to the 2022 Beijing Olympics, Chinese team had made new breakthrough. With various focus, China snow industry has begun to take thesize of the market, but it need to establish a new policy and a new system to guarantee the further development of ice - snow industry. In this paper, using the method of literature, comparative analysis to compared China, Germany and Canada, based on the development experience of the two nation＇s ice - snow sports, combining with the actual condition of the development of ice - snow sports in China, this paper tries to explore the new way, new strategies suitable for the development of ice - snow sports in the new normal.