上海世博开放式旅游景区开发路径探析

Analysis on the Development Route of Open Type Scenic Spot in Shanghai World Expo

相较于上海世博地区开发建设的有序进行,上海世博旅游资源开发相对滞后。通过分析往届世博会在旅游后续开发方面的成功经验,剖析上海世博旅游区的优势、瓶颈,可以看出,上海世博旅游资源开发需要结合世博地区整体开发态势,在旅游促销、资源后续利用、旅游区域合作、旅游产业升级等方面采取必要的积极发展策略,以充分发挥后世博时代的旅游效应。

Compared with the development and construction of Shanghai Expo area, the development of tourism resources in Shanghai Expo is relatively lagging behind. Through the analysis of the successful experience of the former World Expo in the subsequent development of tourism, analyzes advantages and bottlenecks, Shanghai Expo tourism area can be seen, the development of World Expo Shanghai tourism resources need to combine the overall trend of development of the Expo area, take the positive development strategies necessary in tourism promotion, resource utilization and subsequent regional tourism cooperation and tourism industry upgrading, to give full play to the effect of the post World Expo tourism.