自媒体视域下高校网络舆情引导策略研究

Study on the Guidance Strategies of College Network Public Opinion from the Perspective of We-media

伴随互联网技术的迅速发展,以微博、微信等为代表的自媒体已成为高校大学生常用的网络传播工具。媒介环境的改变对高校网络舆情工作的开展提出了新的挑战。自媒体时代高校网络舆情呈现出新的特点,其应对及引导方面也存在一定问题,建议树立科学管理理念,实现对高校网络舆情的有效引导。

With the rapid development of Internet technology, WeMedia, which takes Micro-blog and We-Chat as the representatives, has become a commonly used network communication tool. The change of media environment brings new challenges ro the development of network public opinion. The network public opinion presents new features in we-media age and there are some problems in its response and guidance. It is suggested to set up the scientific management concept to guide the net- work public opinion effectively.