金钱启动和阈下情绪启动对助人行为的影响

The Influnce of Money Priming and Subliminal Affective Priming on Helping Behavior

为研究金钱与情绪对助人行为的影响,采用金钱概念启动与阈下情绪启动的方式,进行2×3两因素组间设计来进行探讨。研究结果表明:(1)金钱启动条件的助人行为显著少于热带鱼启动条件下的助人行为;(2)与中性情绪启动相比,正性情绪和负性情绪启动下的个体都表现出更多的助人行为;(3)在正性情绪条件下,金钱启动会显著减少人们的助人行为。在热带鱼启动条件下,正性情绪下的助人行为显著多于中性情绪下的助人行为,负性情绪下的助人行为显著多于中性情绪下的助人行为,而正性情绪和负性情绪对助人行为的影响没有显著差异。

The experiment exploreed the influence of money priming and subliminal affective priming effects on helping behavior using a 2×3 between-group design. The results showed that： （ 1 ） The main effect of money priming was significant which mean that helping behavior in the money priming condition was significantly less than helping behavior in the subliminal affective priming condition. （2） The main effect＇ of subliminal affective priming effects was significant which meant that helping behavior in the neutral emotions condition was significantly less than helping behavior in the positive and negative emotions condition. （3） The money priming and subliminal affective priming had a significant effect. In the positive emotions condition, money priming could reduce helping behavior significantly. In the tropical fish priming condition, helping behavior had significant difference between the positive and neutral emotions condition, helping behavior had significant difference between the negative and neutral emotions condition, but helping behavior did not have significant difference between the positive and negative emotions condition.