葡萄酒定名要讲究“五气”

A Study on the Five Basic Principles of Wine Naming

研究葡萄酒定名(主要是译名)中的技巧和原则,认为葡萄酒名是葡萄酒文化的载体和传播名片,其定名要符合洋气、妙气、雅气、大气、异气的要求,最终使酒名具有足够的显著度和广泛的认可度,被消费者广泛接受。

The techniques and principles in the naming of wines （mainly translated terms） were studied, and it was believed that wine name was the carrier and spreading card of wine culture, the name must conform to western style, wonderful, elegant atmosphere, different gas, gas demand. In the end, the wine name has enough significance and wide acceptance, and has been widely accepted by consumers.