微信在高校思想政治教育中应用的SWOT分析

The Application of Wechat in Ideological and Political Education in Universities Based on SWOT Theory

移动互联网时代,微信是高校思想政治教育的重要工具.基于SWOT理论分析,微信传播信息即时性强,是观察学生思想政治状况的重要渠道,减轻了学生与老师沟通时的心理压力;但微信传播信息带有碎片化的性质,信息传播中也可能伴随着谣言传播,并且加重了学生中的"低头族"现象;然而移动互联网的快速发展、用户数量的增长以及国家政策的鼓励又给微信作为思想政治教育工具带来了机遇;但专业人才缺乏、信息安全以及西方敌对势力的渗透又制约着微信功能的发挥.对此,高校思想政治教育工作要发挥优势、抓住机遇,克服劣势、直面威胁.

In the age of mobile lnternet, Wechat is an important tool in ideological and political education in universities. According to the SWOT theory, Wechat is instant in disseminating information and is a good channel to observe the ideological and political status of students and can lighten the pressure of students when communicating with teachers, but the information of Wechat is fragmented and sometimes mixed with rumors and aggravates the phenomenon of mobile phone overuse. The fast development of mobile Internet, the increase of users and the encouragement of the government policies provide opportunities for Wechat to become a tool in ideological and political education, but the lack of professionals and information security as well as the ideological and political infiltration of western hostile forces restrict the role of Wechat. So, ideological and political education of universities should take use of its advantage, seize the opportunity, overcome the disadvantages and face the threats.