基于局部网络效应的数字信息产品竞争兼容策略研究

Research on the Compatibility Policy of Digital Information Products Competition Based on Local Network Effects

采用基于复杂社会网络的产品竞争微观扩散模型,应用计算实验的方法分析在局部网络效应作用下,不同网络拓扑结构及产品完全兼容策略、部分兼容策略和完全不兼容策略对产品竞争扩散的影响。研究结果表明,不兼容策略下不同消费者群体之间的联系越少,局部偏差值越大,越有可能出现厂商共享市场份额的局面。此外,新产品进入市场的时机、消费者之间的交互作用和产品的内在价值是影响厂商选择不同兼容策略的关键因素。

By using a micro diffusion, model of products competition., we apply the method of computational experiments to analyze the different manufacturers with a choice under local network effects： absolute compatible,partial compatible or absolute incompatible policy. It is needed to make sure how is the influence of the policy on. the diffusion, of the products competition, in. the different networks^ topological structures. It shows that the less relationship between, the different customers^ groups, the more level of the local bias. Moreover, it will be more likely to turn, up the situation, that the manufactures enjoy the market shares. Furthermore, the time that the new products come into the markets the interaction, of the customers, and the intrinsic values of the products are the key factors to affect the manufactures to make the decision, on. the compatible policy.