古村落女性游客需求特征与旅游供给系统优化研究——以宏村为例

A Study on Consuming Behavior and Optimization of Tourism Supply System of Female Tourists——Taking Hongcun as an Example

在旅游市场竞争日益激烈的今天,古村落是否能够针对不同细分市场的需求特征调整旅游供给直接影响其进一步的发展.本文选择古村落女性游客细分市场作为研究对象,并以宏村为案例地,在问卷调查和深度访谈的基础上分析总结女性游客的需求特征,并以此为依据尝试提出宏村旅游供给系统优化的策略,以期为古村落旅游客源市场开发和可持续发展提供一些参考.

Today, the tourism market ＇s becoming more and more compet it ive, whether ancient village is able to adjust tourism supply on demand characteristics of different market segments can affect its further development directly. The thesis takes the wor ld cultural heritage Hongcun as a case to analyze in-depth about the behavior of female on tourism consumption, and try to put forward strategies about optimization of tourism supply system on the basis of research conclusion, hoping to provide some available references for tourism sustainable development to tourism destinations.