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新能源汽车营销渠道分析——以辽宁省调研数据为例 被引量:4

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摘要 当今社会,能源及环境成为了主流热点问题,新能源汽车集节能环保于一身,如何在竞争激烈的市场中找到成功的营销渠道,对于促进新能源汽车发展具有重要作用。本文对辽宁省居民进行了258份有效样本的调查,采用stata 12.0对抽样获得的数据进行了因子分析及mlogistic回归分析,本文的结论对新能源企业汽车营销渠道的推广具有一定的借鉴意义。
出处 《现代商业》 2017年第15期28-29,共2页 Modern Business
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