27种肿瘤学科技核心期刊微信公众号应用现状分析

Application on WeChat Public Platform of Core Cancer Journals in China

[目的]了解肿瘤学科技核心期刊微信公众号的应用现状,为国内科技期刊微信公众平台的发展提供参考。[方法]分析27种肿瘤学科核心期刊公众号的应用情况。[结果]27种肿瘤学核心期刊中,有15种期刊开通了微信公众号,开通率55.6%。其中服务号5个,订阅号10个;9种杂志自行管理公众号平台,6种委托传媒公司维护。菜单设置中,用户导航栏目一般包括期刊介绍、编委名单、主编介绍、投稿须知、联系方式5种,信息发布一般包括文章目录的推送、杂志最新消息、会议列表、广告信息等。互动交流部分一般是受众与编辑部的互动模块。15种开通微信公众号的期刊中,8种提供摘要推送,7种提供过刊全文的阅读。[结论]约半数的肿瘤学核心期刊开通了微信公众号,但有不少流于形式,微信公众号功能少,更新不及时,缺少特色。建议期刊编辑部重视微信的经营,及时更新杂志内容,细化功能分类,增加与受众的互动性,增强特色。

[Puqrpose] To survey the application on WeChat public platform of core cancer journals in China. [Methods] The application status on WeChat public platform of 27 Chinese core cancer journals was analyzed. [Results] Among all 27 cancer journals, 15 （55.6%） opened WeChat public platiorm,with service systems in 5 journals and subscription systems in 10. The WeChat public platform was managed by journals themselves in 9 and by media companies in 6 journals. In the settings menu the user navigation columns generally included journal introduction,list of editors, the chief editor,submission guidelines and contact information. The information delivery generally included the contents,the latest news,conference information and advertisings. The communication part contained the interaction between the readers and the editorial office. Among 15 journals with WeChat application, 8 provided the abstracts, and 7 provided full text of back issues. [ Conclusion ] About half of the core cancer journals in China have WeChat public platforms,but the application status is not completely satisfactory and still has rooms for further improvement.