新媒体时代下的国网四川公司青年工作探索

Exploration of the Youth Work in State Grid Sichuan Electric Power Corporation in New Media Era

对国网四川电力公司青年按照10%比例进行抽样问卷调研,抽取802位青年的基本情况、新媒体使用情况进行了分析统计,"微信、微博、直播、APP"是青年最乐于的获取信息方式。进一步以"微信"为重点,分析公司青年对微信内容的偏好,深入剖析在团青工作中新媒体与青年需求的契合点,提出作为引领青年思想,服务青年成长的公司团委,要加强重视新媒体在青年工作中的探索与实践,主动融入"互联网+"思维,探索一条创新的团青工作模式,常态化的做好引导青年和服务青年。

A sample questionnaire survey was conducted among the young people in Sichuan ElectriC Power Corporation in accordance with the proportion of 10%.The basic information and the use of new media of 802 young people were analyzed.Based on the statistical results,WeChat,Weibo,Livestream and App are the most popular means for young people to get information.The author focuses on the WeChat and analyzes the youth＇s preference for the content.Meanwhile ,the author analyzes the contract point between new media and the youth＇s demand.As a result,they put forward the view that the company＇s Youth League Committee takes the responsibility of guiding the youth＇s thought and serving the growth of the youth.We should pay more attention to the exploration and practice of new media in the youth＇ s work and take the initiative into the thought of ＂Internet ＋＂ ,exploring an innovative working mode of the Youth League work and making normal efforts to guide and serve the youth.