“深圳湾”产业园区模式是对国有企业品牌建设的有益探索

“Shenzhen Bay” Industrial Park Pattern is a Useful Explorationto the Brand Building of State-owned Enterprise

改革开放以来,我国国有企业不断发展壮大,为推动经济社会发展、保障改善民生、开拓国际市场、增强我国综合国力做出了重大贡献,但是国有企业的发展任然存在许多问题。品牌战略一直是我国国有企业改革的重点内容,深圳市政府都在致力于把深圳打造为"品牌之都",其中,"深圳湾"产业园区建设的成功经验与模式具有可借鉴性和可复制性,可以为近几年来出现的各种类型的产业园区提供参考。

Since the reform and opening up,Chinese state-owned enterprises developed and grew constantly,had made great contributions to the promotion and development of social economy, guarantee and improvement of the people＇s livelihood, expanding the international market, and enhancement of Chinese comprehensive national power. But there are still many problems in the development of Chinese state-owned enterprises.Brand strategy is always the major content of the reformation of our state-owned enterprises,and Shenzhen government devotes to turning Shenzhen into the ＂brand capital＂.Thereinto, the successful construction experience and pattern of ＂Shenzhen Bay＂ industrial park are referential and replicable,it can make a reference to all kinds of industrial parks which arisen in recent years.