“互联网+”还是“+互联网”——企业战略转型视角的比较

“Internet +” or “+ Internet”?——Comparison of Enterprise Strategic Transformation Perspective

互联网时代给企业发展带来了很多新的机遇与挑战,为实现与互联网的融合,企业面临两种战略选择:"互联网+"与"+互联网"。2015年以来,"互联网+"成为人们关注的焦点。然而很多企业在宣布进行"互联网+"行动时,仅是进行了"+互联网"。鉴于多数人对于"互联网+"与"+互联网"尚无法做出准确区分,本文从企业战略转型的视角对二者进行了比较,并就二者发展过程中均存在的问题及相应改进方面进行了论述。

Internet age enterprise development has brought many new opportunities and challenges, in order to achieve the convergence of the Internet, companies face two strategic choice： ＂Internet ＋＂and＂＋ internet.＂Since2015, the＂Internet＋＂has become the focus of attention.However,many companies announced the ＂Internet＋＂actions when only had a ＂＋ internet.＂Given that most people for the ＂Internet＋ ＂and ＂＋ Internet＂is still unable to make an accurate distinction from the perspective of strategic transformation of the two were compared, and on both the development of both the problems and the corresponding improvement aspects discussed.