双创导向下地方中医药院校市场营销专业教学改革与实践

The Teaching Reform and Practice of Local Traditional Chinese Medicine College Marketing Major under the Guidance of the Concept of the Innovation and Business

创新创业教育旨在培育学生创新创业精神、提高创新创业能力,倡导构筑在实践基础上的教育教学模式。调查表明,地方中医药院校市场营销专业双创教育存在双创认识不到位,课程设置不合理,平台体系不完善等问题。本文最后,提出了地方中医药院校市场营销专业"双创型"教育教学改革思路。

The innovation and business starting-oriented education aims at cultivating the creative spirit and practical ability of the students. The results of the investigation show as follows： incomplete understanding, the arrangement of curriculum is not rational and platform system is not perfect. Finally, the paper put forward the ＂double ability＂ education reform model of local traditional Chinese medicine College marketing major.