摘要
创新创业教育旨在培育学生创新创业精神、提高创新创业能力,倡导构筑在实践基础上的教育教学模式。调查表明,地方中医药院校市场营销专业双创教育存在双创认识不到位,课程设置不合理,平台体系不完善等问题。本文最后,提出了地方中医药院校市场营销专业"双创型"教育教学改革思路。
The innovation and business starting-oriented education aims at cultivating the creative spirit and practical ability of the students. The results of the investigation show as follows: incomplete understanding, the arrangement of curriculum is not rational and platform system is not perfect. Finally, the paper put forward the "double ability" education reform model of local traditional Chinese medicine College marketing major.
出处
《特区经济》
2017年第6期124-126,共3页
Special Zone Economy
基金
云南中医学院2016年度教育科学研究课题(ZD160205)
云南省本科高校转型发展研究项目(2015BZGB07)
关键词
地方中医药院校
创新创业教育
市场营销专业
Local traditional Chinese Medicine College
The innovation and business starting-oriented education
Marketing major