“互联网+时代”文化传播交流的新特征与新问题

New Features and questions of culture communication in the “Internet + Era”

在"互联网+时代",文化传播交流方式发展到一个新阶段即"互联网+文化"。"互联网+文化"并非"互联网"与"文化"二者简单相加,而是运用现代媒介技术、互联网平台,让互联网与文化传播交流深度融合,由此引发文化发展一系列新特征、新趋势和新矛盾。"互联网+"使得文化传播交流日益表现出彼此关联的四大特征:信息化、虚拟化、多元化与规模化,同时也引发一系列新问题:文化的可信息化与不可信息化、虚拟化与实体性、多元化与同质化、规模化与微碎化之间持续发生着矛盾。可以说,"互联网+"创造出一种新的文化发展形态,对于这一新型文化发展形态,应当从理论上科学认识,在实践中合理应对。

In the ＂Internet ＋ era＂, cultural communication has developed into a new stage of ＂Internet plus culture＂. ＇,Internet plus culture＂ is not the simple combination of ＂Internet＂ and ＂culture＂ , but the deep integration of beth which is based on modern media technology and Internet platform. This resulting in the cultural development of a series of new features, new trends and new contradictions. ＂Intemet plus＂ makes communication increasingly showing four characteristics associated with each other： informa- tionalization, virtualization, diversification and scalization. At the same time, it also leads to a series of new problems ： the informa- tion and non informatization of culture, the contradiction between virtualization and entity, diversification and homogenization, scaliza- tion and micro fragmentation. It can be said, ＂Internet plus＂ created a new form of cultural development. For this new form of cuhur- al development, we should scientifically recognize it and deal with it rationally in practice.