社区居民的扶贫旅游参与意愿研究——基于旅游影响感知、态度的视角

Study on the Willingness to Participate in the Pro-poor Tourism of Community Residents——On the Perspective of Community Residents' Perceptions and Attitudes

为了分析贫困地区社区居民的扶贫旅游影响感知、态度、参与意愿及其相互关系,提高旅游发展的惠及性及社区居民的参与程度,文章通过实证研究探讨社区居民旅游感知、态度、参与意愿的量表属性程度、差异及相关性。研究发现:社区居民对扶贫旅游发展的宏观影响有较为强烈的正面感知,微观影响感知分歧较大;在不同性别、收入、本人或家人参与旅游经营活动的背景下社区居民的感知、态度、参与意愿呈现出显著差异;社区居民的感知、态度、参与意愿间均呈现显著正向关系,感知量表各维度对态度、参与意愿呈显著正向影响。最后,文章提出了贫困地区社区居民实现旅游参与权的措施和建议。

This paper discusses the degree, difference and relativity of scale attributes to analyze the perceptions, attitudes and participation willingness about tourism impact of community residents from chongqing northeast ecological conservation development area and their relationship and to enhance the benefits of tourism development and the participation of community residents. The results show that： There is a strong positive perception of the macro impact on the tourism development of the community residents, but there is a big difference in perception of micro effects. The perception, attitude and participation willingness of community residents showed significant differences in the case of different gender, income, residents or family members to participate in tourism business activities.There was a significant positive correlation between residents＇ perception, attitude and participation willingness. The dimensions of perception scale had significant positive effects on attitude and participation willingness. Finally, the article puts forward some suggestions on how to realize the right to participate in Tourism.