网络经济下现代企业的营销之路探析

Analysis of the Marketing of Modern Enterprises under the Network Economy

在网络经济概念理解的基础之上,分析了网络经济对现代企业营销模式的影响,提出了网络经济下现代企业的营销管理对策。

Based on the concept of network economy, this paper analyzes the influence of network economy on the modern enterprise marketing mode, puts forward the marketing management strategies of modem enterprises under the network economy.