基于“互联网+”的列车移动传媒发展对策

Development Countermeasures of Train Mobile Media based on “Internet+”

移动互联网和智能终端的发展改变了信息传播的方式和结构,列车移动传媒成为"互联网+"背景下列车传媒发展的趋势。为提高铁路列车服务质量,满足旅客多样化的需求,实现列车传媒的可持续发展,突破网络、智能手机等终端分流的制约,以"互联网+"带动列车移动传媒的发展,构建基于"互联网+"的列车移动传媒系统,并提出"互联网+"背景下列车移动传媒的发展对策,即发展列车移动Wi-Fi,加强媒体融合力度及提高列车移动媒体资源内容和质量,提升铁路旅客满意度,进而提升铁路效率和效益。

The development of mobile internet and intelligent terminal have changed ways and structures of information communication,and train mobile media becomes the development trend of train media under the background of ＂internet＋＂.In order to increase railway service quality,satisfy passengers＇ diversified demands,realize sustainable development of train media and break through the limit of terminal split stream,such as network and smart mobile phone,the development of train mobile media is promoted through ＂internet＋＂ and the train mobile media system based on ＂internet＋＂ is established.This paper also puts forward development strategies of train mobile media under ＂internet＋＂,such as developing train mobile Wi-Fi,strengthening media convergence degree,improving resource contents and quality of train mobile media and increasing railway passenger satisfaction,so as to improve railway efficiency and benefits.